The Wall Street Journal - Digital Network

September 27, 2010

The New Yorker By RUSSELL ADAMS

The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand's efforts to refashion itself for the tablet-computer age.

Among the special features of the New Yorker's iPad app, the David Hockney cover animates so that users get a brush-by-brush recreation

For now, publications like the New Yorker are hoping readers find enough in the app to keep them coming back. The cover of the issue animates so that users get a brush-by-brush recreation of a still-life by artist David Hockney, who painted it using the Brushes app on the iPad.